Marketing Module in Magnolia 6.2 - Omnichannel, Marketing & Headless CMS

Magnolia 6.2 expands the CMS once again with a wide range of new features. The update focuses on omnichannel, marketing automation, and headless. With the addition of a new Visual SPA (Single Page Apps) Editor, Magnolia is ready for the web of tomorrow. This makes Magnolia the CMS of the future.

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_Integrated support for SPAs

_A/B testing directly in Magnolia

_Analytics feedback for editors (IUX)

Feedback on content for content creators (Siteimprove)

Visual SPA Editor

With the growing popularity of SPA, the new Visual SPA Editor gives content editors the ability to use the Magnolia Pages app to its full extent, even for headless projects with Vue Js, React, and Angular.

Multisource, Light Integration:

Content distributed across different systems makes it extremely difficult to create a compelling and personalized experience. The new Magnolia version helps you do just that. Multisource enables you to dynamically integrate content.

With the new Light Integration, new systems can be connected with just a few lines of configuration.

Connectors for eCommerce, DAM, marketing, automation, and analytics

The new version allows you to select exactly the systems you need and accelerate integration via Connector Packs.

_DAM:
The DAM Connector Pack adds the Bynder Connector to the Amazon S3 Connector. In addition, a connector for the Cloudinary platform is provided.

_Analytics:
The Analytics Connector Pack adds Adobe Analytics (in addition to Google Analytics and Matomo). Dashboards and visualizations within Magnolia are also among the new features.

_IUX (Integrated User Experience):
IUX is a place in Magnolia's UI where you can integrate elements and actions from integrated applications and services into the interface. Whether it's a trend graph for your analytics or an action button for your external platform, Magnolia IUX makes it possible.

Self-Service for Java, Global Presence

There are also new developments for Magnolia Cloud customers. The service is expanding its geographical locations. The advantages of this are low latency, improved compliance, and cost optimization.